referral network

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 7   Deploying your referral campaign requires some proactive content development and strategizing. In the previous Briefs, you prepared to engage. The next few Briefs focus on how to optimize The Asks you plan to deploy. Get ready to punch up the content of your outreach.   Ask Option #1: Ask for Feedback on Your Business Idea You absolutely NEED feedback on your product and business processes in order to build value. Not everyone is a good informant, so you have to identify 1) people who have tried similar projects before and 2) peopleRead More →

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 6   Deploying your referral campaign requires some proactive content development and strategizing. In the previous Briefs, you prepared to engage. The next few Briefs focus on how to optimize The Asks you plan to deploy. Get ready to punch up the content of your outreach.   Boosting the Ask: Reduce Pressure You read this series of Briefs to discover low-pressure tactics that you feel comfortable applying. You also want people to respond honestly and pressure is a barrier to that goal. When people feel pressured, they are more likely to respond without thinkingRead More →

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 5   Deploying your referral campaign requires some proactive content development and strategizing. In the previous Briefs, you prepared to engage. The next few Briefs focus on how to optimize The Asks you plan to deploy. Get ready to punch up the content of your outreach.   Boosting the Ask: Express Gratitude Even with no-pressure asks, requesting referrals from your support network is soliciting a favor. Before you create ways to ask for this favor, develop and record ways you can thank people. Being thoughtful and considerate is the right thing to do. FullRead More →

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 4   Deploying your referral campaign requires some proactive content development and strategizing. In the previous Briefs, you prepared to engage. The next few Briefs focus on how to optimize The Asks you plan to deploy. Get ready to punch up the content of your outreach.   Boosting the Ask: Target the Ask Based on Relationship Type and Proximity Sending individualized messages is time consuming, especially if you have a large network. While personalization yields higher quality outcomes, you always want to balance the amount of time and resources spent on personalization based onRead More →

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 3   Before you actually deploy a referral campaign, you need to setup some basic structure for what you expect to happen and how to respond.   Before the Ask: Identify Members of Network to Contact Your business is a serious matter, so approaching client acquisition with an organized, systematic process is critical. First, it helps to consider your network as a pool of potential supporters for your business (ie. your support network). Keeping records of them and how they choose to support you is just as critical as tracking your clients.   ConsiderRead More →

Low-Pressure Ways to Respectfully Ask Your Network for Referrals – Part 2   Before you actually deploy a referral campaign, you need to setup some basic structure for what you expect to happen and how to respond.   Before the Ask: Prepare for Engagement with Referrals When someone wants to send you a referral, what steps should they take? How should they contact you or tell people to reach you? You’re requesting help with your business from people who are not part of that business. As you compose The Ask, consider the fastest way for people to send you referrals. Make it simple, clear, andRead More →